Shop page redesign and check out improvements.
This brand are selling exclusive and expensive towels.
There are just five models in different colours so it should be an straightforward way to have a look and purchase the product.
After this redesign the towels are the main character of the website. They look stronger and more hero. The homepage is now the shopping page at the same time. The access to buy the product is now faster and easier.
Improvements on the purchase page
· Pre-shopping colour selector
· More variety of options after buying: Continue shopping or go to check out.
· Top right counter box turns red after first purchase.